Understanding Barriers
To Buying B2B Data
From lead generation to customer retention, businesses rely on accurate, up-to-date data to drive their strategies forward. However, despite the undeniable value of quality data, many organisations encounter barriers when it comes to purchasing B2B data.
Let’s delve into these challenges and explore how businesses can overcome them.
1) Data Quality Concerns: One of the primary barriers to buying B2B data is the concern over its quality. Poor-quality data can lead to wasted resources, ineffective marketing campaigns and worse, your Domain being blacklisted. Businesses need assurances that the data they’re purchasing is accurate, relevant, and up-to-date.
This is where Connect Marketing comes in. Our B2B data is verified to meet stringent industry standards.
We ensure that our B2B data reaches or exceeds the following thresholds:
A minimum of 98% accuracy for postal addresses, 95% accuracy for telephone numbers, and 90% accuracy for email addresses.
In the event that we do not meet any of the minimum benchmarks, we are committed to offering a direct replacement that is of equal quality.
This assurance provides our customers with the peace of mind they need when making purchases, knowing they have a safety net in place.
2) Compliance and Privacy Regulations: With the rise of data privacy regulations like GDPR and E-privacy, businesses face increased scrutiny over how they collect, store, and use data. Navigating these complex regulations can pose a barrier to buying B2B data, as organisations must ensure compliance to avoid legal repercussions.
Connect Marketing source B2B data from a wide range of reputable and verified industry databases, ensuring the highest quality and reliability. All partners have been hand vetted by making sure they all comply with up-to-date GDPR regulations.
3) Cost Considerations: While data is valuable, it often comes at a price. Budget constraints can be a significant barrier for businesses looking to buy B2B data, especially for smaller organisations or startups. Balancing the cost of data acquisition with the potential return on investment can be a challenge. Remember, closing just one deal can pay for the whole dataset many times over.
Connect Marketing provides data solutions tailored to your budget. Whether you’re a startup or a large enterprise, we offer a range of pricing options to accommodate your financial constraints.
Our flexible packages ensure that you can access high-quality data without compromising on affordability. Unlock your marketing potential today!
4) Data Integration Challenges: Integrating newly acquired data into existing systems and workflows can present hurdles for businesses. Although there can be issues, there are multiple ways to eliminate these.
- Connect Marketing offer a de-dupe process before data is delivered to ensure there are no duplicate records entering your system.
- Ensuring any current and new data is tagged correctly is key for lead tracking and of course data removal or identification.
- In the data integration process including a cleansing activity will ensure your data will be accurate and up to date. Connect Marketing can help with this process if required.
- Import processes are typically easy and fast, using standard CRM upload templates.
5) Difficulty in Identifying Target Audience: Understanding the specific needs and preferences of your target audience is crucial for effective B2B marketing. However, many businesses struggle to accurately identify and define their ideal customer profiles, making it challenging to purchase relevant B2B data that aligns with their marketing goals.
We run through this in more depth on our Data Strategy Process page here.
6) Must consent apply?: It depends on the region, purpose and reasons for processing. In opt-out regions, (i.e. UK) consent does not need to apply.
However, careful consideration of relevance, transparency, as well as opt-out options are essential to ensure compliance with data protection regulations which will in turn foster more positive engagements.
In opt-in regions, it is recommended that you gain clear consent before you send out electronic communication. You can find out which regions are opt-in, double opt-in and opt-out on our EU compliance guidelines page.
7) SARs Requests: If you receive a Subject Access Request (SAR) in the UK please refer to our dedicated page for our how to guide, here.
