Content Hub

Here you can find all the latest marketing data tips and news

Our latest blog posts

Why Use a Data Broker

Connect the buyer to what they need – easily, efficiently, offer some comparison and all without having to spend time hunting for the information yourself.

The Importance Of Data Accuracy

By removing the bad or poor quality data, it ensures that maximum effort is directed into the right data. Removing the chance of lost potential earnings.

7 Important Data Strategy Must Haves

With the right Data Strategy, a marketing activity can ensure the best possible outcome with minimal wastage. Curate the right strategy for the business.

Reasons Why Data Segmentation is Key

Whether you’re targeting customers or prospects, they all land in different places, which have different ways of receiving and interpreting communication. You cannot be personal without segmentation!

The Value Of Data Accuracy

Correcting poor quality or old data, directly increases revenue potential. Here are some examples of how we measure the impacts on campaign performance.

The UK Extension to the EU-US Data Bridge

The EU-US Privacy Shield was invalidated by the European Court of Justice in 2020. To bridge this gap, the UK has stepped in with its own extension to the EU-US data bridge.

The Vital Role of Data Quality

Data quality refers to the accuracy, completeness, reliability, and consistency of data. Let’s explore why data quality is more important than ever.

These policies help organisations strike a balance between preserving critical information for legal, compliance, or operational needs and disposing of data that is no longer necessary. Find out more here...

Advantages of Data Cleansing

Lets explore the numerous benefits of data cleansing and how it can significantly impact your organisation's success. Find out more here...

Data Governance

Data governance plays a pivotal role in ensuring the proper handling, management, and utilisation of data. Here we delve into the importance of data governance and its key components.

Advantages To Email Marketing

Email marketing offers numerous benefits that make it a valuable tool for businesses across various industries. Here you can find some of the key advantages.

A.I's Influence on digital Marketing

A.I can be a valuable tool to maximise its use in digital marketing. Lets have a look at where A.I has the most substantial impact.

Data Strategy Process

Following our data strategy process is essential for optimising resources, mitigating risks, and aligning data initiatives with business goals.

Unlocking the Power of Account-Based Marketing (ABM)

Organisations are increasingly turning to Account-Based Marketing (ABM) to strategically target high-value accounts. Let’s explore how leveraging top quality data can unlock the true potential of your ABM efforts.

How Much Data Do I Need?

Wondering how much data you need for your campaign? Read our comprehensive guide to determine the right data volume and quality for campaign success.

Got A Question? Contact Us Today

Connect Marketing partners with the UK and Europe’s leading data sources, which enables our team to share best of breed solutions that are right for your business.

Let us take the legwork out of your search and bring the data market to you – FREE! Our marketing data experts will identify which data sources best suit your requirement, in turn giving you the power to choose from those that match your need.

GDPR Compliance

The GDPR regulations set the rules for consent, processing data, defining it’s purpose, as well as documenting the use of data. Each data source we partner with has been through our GDPR review process which ensures that they are up to date and compliant, to ensure they meet both our expectations and yours.

"Without the right audience, even the best message will fall on deaf ears"

Match the product or service with the right buyers

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About us

With a long history of Data Strategy, Data Consultancy and Data Brokerage – we help businesses achieve their marketing goals through the Target Audience. Our wealth of knowledge brings Marketing and Sales together to ensure the products and services are reaching their designed audience.

Our mission

Our Mission is simple. Work with the business leaders in Marketing to ensure that their activities are operating well to generate revenue. By helping businesses with the right Data Strategy, we’re keeping businesses in line with objectives, goals and of course GDPR.